Leading in the face of emerging crises and long-term uncertainty is undeniably difficult. It requires not only courage and good sense but also perseverance and strong nerves. These qualities are characteristic of strong leaders and can lead them successfully through the nine circles of hell. In business, this path can rarely be walked without the …
The Rise of Artificial Intelligence on LinkedIn: A Game Changer in Subscription Revenues
In 2023, LinkedIn’s revenue skyrocketed to $15 billion, a remarkable achievement fueled by various factors, including a significant $1.7 billion contribution from premium subscriptions. This surge, marked by a 25% increase in subscribers, underscored the platform’s growing appeal and financial success. A pivotal driver behind this growth was the strategic integration of Artificial Intelligence (AI) …
LinkedIn Ads introduces dynamic UTMs for enhanced campaign tracking
In a bid to enhance campaign tracking capabilities, LinkedIn Ads has introduced Dynamic UTMs, offering marketers a streamlined solution for monitoring performance. But what exactly are UTMs, and how can they revolutionize your advertising strategy on LinkedIn? Dynamic UTMs simplify the process of tracking campaign performance globally, eliminating manual setup hassles and allowing marketers to …
Is LinkedIn transitioning into TikTok? Could the app be launching short-form videos?
In a significant step reflecting the changing nature of social media, LinkedIn is about to start a new project, similar to TikTok’s popular format. According to insights from TechCrunch, LinkedIn is on the brink of unveiling a groundbreaking feature: a dedicated “Video” tab tailored for browsing through concise, vertical videos. The platform is trying out …
LinkedLetter #124: LinkedIn’s Gaming Plans, Thought Leader Ads Update, AI Integrations and Collaborative Articles Experiment
Welcome to the latest issue of LinkedLetter, your premier source for staying updated on the cutting-edge developments within the professional networking sphere of LinkedIn. In this edition, we delve into an array of exciting updates ranging from the integration of engaging games into the platform, to the global rollout of thought leader ads for non-employees. …
LinkedLetter #123: LinkedIn’s Newsletter Push, Premium Subscription Highlights And B2B Thought Leadership
Welcome to the latest issue of LinkedLetter, where we bring you the newest developments from the forefront of professional networking on LinkedIn. In this edition, we’re excited to unveil groundbreaking advancements that promise to elevate your LinkedIn experience and enhance your personal brand. From further insights on LinkedIn’s Newsletter game to the first Premium Ad …
LinkedIn Expands Skill Limit: New Exciting Opportunities for Professionals
LinkedIn keeps getting better and definitely more and more useful with every month that passes. If you’re someone who thrives on continuous learning and wants to showcase your diverse skill set, this update is tailor-made for you. Let’s see together just what LinkedIn has surprised us with this time. Previously, LinkedIn allowed users to list …
How to make a competitor analysis on LinkedIn?
Success in today’s dynamic world depends on maintaining an advantage over rivals. A comprehensive competitor study on LinkedIn is one way to get an advantage. This is a crucial step for companies looking to improve their brand visibility and marketing tactics on the network. However, where do you even start? Let’s start by defining what …
LinkedLetter #122: New AI Chatbot for Premium Users, Networking Opportunities, Ads in Arabic and New Website Actions
Welcome to the latest issue of LinkedLetter, our dearest readers! Get comfortable and enjoy the newest affairs around the number one business platform, Linkedin, as we dive into some surprising new tools, that are going to help us have an even more seamless experience on the platform, while taking care of our personal brands. In …
Why Do LinkedIn Certificates Matter and How to Add Them?
We all know that in a world where everybody is an expert at a given topic, you must somehow stand out from the crowd. In order to be able to show the world what a professional you really are, there are some things that you should stick to, one of which is acquiring a certificate …
LinkedIn Unveils Changes to Creator Mode: What to Expect in 2024
LinkedIn has announced major changes with regards to the Creator mode in an email to those members who use it. The purpose of these changes is to make the mode’s beneficial tools and services available to even more people. After two years of debut and with over 18 million users adopting creator mode, LinkedIn is …